Required, but does not provide objectives, milestones, and
• A generally good implementation plan but fails to go into
sufficient detail regarding structure, control systems,
culture, and so forth.
• Identifies the most important changes/steps with respect to
implementing the recommended strategy. Addresses the
implications for structure, control systems, and culture.
Identifies key objectives, milestones, and deliverables.
Analysis • The plan is not congruent with the recommended strategy.
Little consideration has been given to the interaction
effects that may result from the individual aspects of the
• The implementation plan is well matched to the
recommended strategy, but does not anticipate the
challenges and obstacles that are likely to be encountered.
• Some aspects of the plan are not congruent with the
• Anticipates implementation problems and incorporates
preventive measures. Incorporates interaction effects
among the plan’s components. Considers long-terms
effects and risks and, where appropriate, explains how
these can be addressed.
Use of Concepts • Uses concepts to organize or categorize the material
presented. Fails to use the concepts as anything more than
• Uses concepts to organize and categorize the facts of the
case. Frequently uses the characteristics of the concepts
and their relationships with other concepts to arrive at
implications and conclusions.
• Whenever possible, and without being pedantic, uses
course concepts to describe, analyze, and illuminate the
facts of the case. Arrives at novel insights through
systematic application of the concepts and the models of
which they are a part.
Conclusions • The proposed course of action is poorly developed and
would most likely be unsuccessful for the purpose of
implementing the recommended strategy.
• The proposed course of action is either implausible,
unfeasible, or suffers from some other fundamental
weakness that would compromise its efficacy.
• The proposed course of action is a plausible, feasible, and
insightful approach to implementing the recommended
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