Business Franchising System
You are a successful business owner of The Raw Kitchen in Fremantle Western Australia and you are trying to decide between starting new business locations that you own compared to starting a franchising system based upon your business. Please describe your industry and existing business. Critically compare and contrast the advantages and disadvantages of continuing to operate your independent business to starting a franchising system and becoming a franchisor. In your answer consider: 1) Your own personal characteristics, abilities, resources and preferences. 2) Recruiting and managing Franchisees compared to employees 3) Franchisor to Franchisee Relationships compared to being a Business Owner managing a relationship with a hired Store Manager 4) The ethical challenges of being a Franchisor compared to being an independent business owner. Justify your arguments by making reference to theories about franchising and practical examples of new franchise system development. You can assume that you have the necessary capital to implement your decision. Please ensure you clearly report your decision. ASSIGNMENT REQUIREMENTS Important assignment instructions The required word length for this assignment is 2000 words (plus or minus 10%). * Your assignment will be marked according to the criteria outlined in the assessment grading criteria (see Appendix 1).
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