Business Formal Report
Hard copy is cerlox-bound with LoT inserted loosely, and matches electronic document (one file). All required formal report components are present in the correct order. Formatting is consistent throughout using Block Layout (and appropriate/consistent font, size). Pagination follows Formal Report rules. Headings are formatted effectively (consistently, distinct at each level). Cover Page follows template in textbook exactly with an effective title. LoT, ToC, and LoI follow all formatting principles covered in Module 10. Visuals are appropriately designed and integrated (Module 8). Lists are introduced and formatted effectively. References page follows APA formatting rules.
Introduction (6): All required sections are present in the correct order. Content in each section is appropriately focused. Details chosen in each section are relevant, appropriate, and comprehensive.
Problem/Findings (6): Section is clearly and effectively introduced. Clear and relevant information about the problem is presented in a logically organized way using effective descriptive sub-headings, supported by relevant evidence from research. All problem details are fully explored and easy-to-understand.
Solutions (6): Section is clearly and effectively introduced. A minimum of three specific solutions are explored using effective descriptive sub-headings. Clear and relevant details of each possible solution are presented in a logically organized way, including the pros and the cons of each solution, supported by relevant evidence from research. Subjective analysis is not added.
Conclusion (6): A clear, specific, analytical conclusion is expressed (what should be done to solve the problem), supported by analysis of pros and cons that express why the conclusion is accurate and why other potential solutions should not be done. This analysis effectively summarizes the report.
Recommendations (6): These flow logically from the conclusion and represent implementation steps for the best solution(s). Recommendations are presented as an introduced, numbered list of action steps beginning with command verbs.
Primary research data supplied by instructor is used effectively to support clear, specific points; source of data is always clear. The minimum required number and type of secondary sources (see instructions) are well-integrated and appropriately cited at all times using APA style. APA in-text citations and References entries contain accurate content in APA format. NOTE: issues in this criteria can represent a breach of Academic Integrity and may result in a grade of 0 on the assignment.
Provides a complete summary of all key ideas and main points of the report, especially purpose, methodology, problem, solutions, conclusion, and recommendations. Minor details are not included. Does not describe the report, but does match the report. Is concise and focused. Functions effectively to allow a busy executive to make a decision.
Indicates clear, appropriate purpose of letter and introduces purpose of report clearly. Summarizes methodology, problem, solutions, and conclusion of report briefly and effectively. Expresses appreciation for project and provides appropriate next steps and contact information.
Clearly spell-checked and proofread. No significant grammar or syntax errors. Free from any mechanical errors: capitalization, punctuation, use of numbers. Consistent throughout.
Appropriate clear, concise, focused, direct, and professional business writing style is used consistently throughout; see Ch. 4, 5, and 6 (avoids wordiness, generalizations, editorializing). Uses formal language (no slang/colloquialisms, contractions, or first/second person pronouns) with everyday vocabulary. Effective use of active/passive voice; correct paragraphing. Uses an objective and unbiased, professional tone.
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