Business Entrepreneurship & Innovation

Business Entrepreneurship & Innovation

Business Entrepreneurship & Innovation

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Requirement for my Entrepreneurship & Innovation assignment: A central part of the entrepreneurial process focuses on opportunity recognition and feasibility analysis. This is important because opportunity recognition and feasibility analysis are key activities that must be completed when investigating a new business idea. You are expected to identify and analyse 10 (ten) business ideas by drawing from the Crunchbase database. You are then required to justify why you think each idea is a valuable and feasible opportunity to pursue in the marketplace. The following structure is suggested:  Drawing from Crunchbase startup database, each student is required to identify and analyse 10 venture-capital backed startups that are pursuing high potential entrepreneurial opportunities in the marketplace. Crunchbase can be accessed by clicking on the following link. http://www.crunchbase.com/ ï’· For each venture selected, provide a one-page assessment explanation as to why you believe the company is pursuing an entrepreneurial opportunity – rather than just an idea. For each venture identified i. Provide an description of the business and the funding secured by the venture ii. Critically analyse the market opportunity. iii. What is the target market? iv. Why are customers going to buy/use the product/services? v. How is the company going to make money?

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