Business Development Strategy

Business Development Strategy

Business Development Strategy


The aim of the assessment is for you to research, in depth, a research topic
Following the guidelines provided during the first class.

Developing a topic will require you to have read enough
literature in the topic area to narrow down a focus for your report, and to
Have a basic understanding of the areas of debate and interest in the field.


1.  Research the area of your IB Strategy topic; locate quality academic

sources relevant to your topic

2.  Outline what you see as the key themes and debates evident in the


3.  Structure a discussion of your topic, drawing in concepts from

throughout the course
Be knowledgeable users of relevant theory
learning goals
Be critical readers of academic literature

Be effective analysts of information

Be effective written communicators

Be contributors to the body of knowledge in their fields
Paper learning
Critically reflect on contemporary debates & research in the study of

International Business Strategy

Critically reflect on contemporary issues facing international businesses,

including the impact of digital technologies and knowledge

management across borders

Critically analyse International Business Strategy cases, applying

concepts, techniques and processes to real-life situations

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