Business Communications Strategy

Business Communications Strategy

Business Communications Strategy



Task 1: Prepare a business presentation in response to the scenario described in the scenario. Determine and prepare to discuss: a. Audience needs and relevant interpersonal skills you will need to deploy to win support for your ideas. b. Organisational needs: i. internal strategic needs, goals and objectives ii. external regulatory or legal requirements, such as for WHS consultation, antidiscrimination or industrial relations iii. business ethics requirements. c. Your proposed approach to communications and consultation to meet organisational and audience needs: i. Prepare to explain your draft communications strategy, organisational policies and procedures, and how such communications systems and policies can support a coordinated approach to developing effective work relationships. 2. Arrange a time and location to deliver your presentation to the senior management team. 3. Deliver the presentation to the senior management team. Ensure you deliver your presentation in accordance with deliverables and quality specifications outlined below. Specifications You must: • submit a communications planning portfolio that includes: o a communications strategy o a short grievance procedure. • A lack of an overarching approach to information management that helps to promote common understanding of team goals and organisational values and to build strategic relationships. • Slow responses to internal and external customer needs. • Slow and ineffective communication of and implementation of ideas for improved processes. • Ineffective or no use of modern communication technologies and social platforms. • Inadequate consultation, resulting in risks to compliance (particularly WHS consultation requirements) and too little bottom-up information flow from employees to management. This latter results in poor organisational take-up of improvement ideas identified by teams and individuals at lower levels of the organisation and by customer-facing managers and employees. • Inconsistent application by managers of grievance procedures posing a risk to employee relations. • Poor sense of employee engagement, empowerment and accountability for work performance. • Poor general awareness of (and therefore poor support of) organisational goals, ethics, values. Your role You are a communications consultant. You have been engaged by JKL Industries to revise and update strategies and processes to manage communications and information flow within the organisation. Note that the senior management team may be resistant to changes to communication strategies, policies and procedures.

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