BUSI 2123 Business Strategy
Develop a BCG matrix for Yorkville University and draw it. • What implications arise for disciplines at the university in the different quadrants–how should the university address dogs, question marks, stars, and cash cows? • If the university chose to address these disciplines using this perspective, what implications would exist for the role and mission of the university? – Relative Market Share Position: the number of students enrolled in each school compared to the number enrolled in the largest peer institution in the state. – Industry % Growth Rate: the % increase/decrease in the number of new students state-wide seeking to major in that discipline.
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