BUSD2024 Process Improvement
Questions:(1) Is Telus Inc’s benchmarking code of conduct a good idea? What types of ethical abuses could potentially occur in benchmarking if a firm did not follow a strict code of conduct?(2) This case describes benchmarking as an important part of the companies “tools” of quality. What other tools of quality does benchmarking complement?(3) Telecommunications is a fast paced, rapidly changing industry. Do you believe that benchmarking is particularly important in a fast paced industry? Why or why not?
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