BUSD2021 Retails Sales Management

BUSD2021 Retails Sales Management

BUSD2021 Retails Sales Management



For this assignment, you and a partner will review a case study and answer a series of questions. Assignment Grading This assignment counts for 15% of your final course grade. It is graded according to this rubric. Assignment Instructions Use the “Major Case Study” Forum to locate a partner. Have one partner inform your instructor of who is on your team and who the team leader of the partnership is. Read this case study. As a team, answer the following questions while adhering to the rubric: What do you feel is NOM’s retail strategy? What is its target market and how does it try to develop an advantage over its competition? Describe NOM’s retail mix: product, price, promotion, people, place, process. How does its retail mix support its strategy? What factors in the external environment provided the opportunity for NOM to develop a new and potentially successful retail chain in Canada? What insight did Balbale have that perhaps other players in the health and wellness category did not? What do you think the NOM brand could mean to consumers? How has NOM management tried to affect the value of its brand name? What do you believe will be the major challenges facing NOM as it goes forward? Is the brand advantage sustainable going forward? Can NOM establish and defend its position against other health and wellness specialty retailers? What other potential Canadian markets do you believe would support the growth of the brand? Why? When you are ready to submit the assignment, click on the Add submission button at the bottom of this screen. Either drag-and-drop your file to the indicated area or click on the Add… option and select the file you wish to submit. When you are ready, click on Save changes.

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