BUSD 2019 Strategic Management

BUSD 2019 strategic management
Question
Answered

1. What are the main differences between a low cost strategy and a differentiation strategy?

2. What is market segmentation? Why is market segmentation such an important step in the process of formulating a business level strategy?

3. How can a business-level strategy of (a) low cost and (b) differentiation offer some protection (sustainable advantage) against competitive forces in a company’s industry?

4. What is required to transform a business-level strategy from an idea into reality? In other words how do we go about implementing the business level strategy?

5. What do we mean by the term value innovation?