BUSA 521 Project Management

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BUSA 521 Project Management

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BUSA 521 Project Management

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Course Code: BUSA521
University: Texas A&M University Commerce

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Country: United States

Questions:
1. What contents that carry the in-video ads are popular among YouTube viewers?
2. Is there a pattern that viewers watch certain YouTube videos on certain days?3. Which channel should REALCall put advertisements into? You can answer none, as long as you explain why.
Answers:

Project Requirements
Work Statement and Project Goal
The Goal of this project is to advertising the smart phone new model in You Tube. Because the YouTube is most popular video sharing sites and it is a medium for advertisers. In US, one of the largest advertising agencies interested to spending the TV advertisement on You Tube. It creates the new platform for a company. Also, the smart phone manufacturing company from South America was interest to spending the advertisement on YouTube. The advertisement based on Small phone. Because that company launch the new models is called REAL Call. So, it interest to create the new models smart phone video and launch in the YouTube websites (WordStream & Kim, 2017). The Project activities are shown in below.

Advertising on You tube
Understanding about You tube before investing in YouTube advertisement.
Create the new model smart phone video and shared on YouTube
Before create smart phone advertisement, Collect the new model smart phone information.
After, sell the smart phones on our own company websites., n.d.).

Project Schedule plan
The Project schedule plan includes the project tasks, resources and cost. The Project Task is shown in below.

Video Sharing Sites

   Gathering the Project Requirement

   Collect the information about the You tube

   Advertising on You tube

   Create Technical Documentation

   A smart phone manufacturing Company from South America

      Understanding about You tube before investing in YouTube advertisement

      Company plans to Promote is called REAL Call.

      Collect the new model information

      Company plans to release this model to the U.S market

      Company will sell this new model on its own website, retail stores and sprint

      This company also advertising the new model on You tube

      Final Documentation

The Project Resources are shown below (A guide to the project management body of knowledge, 2017).

Resource Name

Type

Initials

Max. Units

Std. Rate

Cost/Use

Accrue At

Base Calendar

Project Manager

Work

P

100%

$ 200.00/hr

$ 0.00

Prorated

Standard

You Tube Advertiser

Work

Y

100%

$ 250.00/hr

$ 0.00

Prorated

Standard

Company Team

Work

C

100%

$ 200.00/hr

$ 0.00

Prorated

Standard

Technical Writer

Work

T

100%

$ 200.00/hr

$ 0.00

Prorated

Standard

Data set Descriptions

In YouTube, IT department team has using the online robot to determine the daily view, subscribers, total view and total subscribers. YouTube has following channel to advertise the videos. These are listed in below,

ElrubiusOMG30
Fernanfloo30
HolaSoyGerman30
JuegaGerman30
Nigahiga30
PewDiePie30
Smosh30
VanossGaming30
VEGETTA77730
Yuya30 

In video ads, the most popular content is product reviews before making any major purchasing decisions. The YouTube provide the peer reviews and comment sections are useful to provide the future information for that product. Also, YouTube viewers are seeing the reviews after buying the products (“The 6 Most Popular Types of YouTube Videos”, 2017). Generally, Google discovered the more than 60% consumers are using the YouTube to view the reviews to know about the future purchases. 
Yes, there patterns that viewers are watch the videos on certain days. In data set, viewers are watching the YouTube videos on December 18, 2016 to January 16, 2017. The Viewers are most likely views the videos on YouTube. Because, YouTube videos are used to provides the effective quality and good information. Commonly, viewers are watching the certain videos on certain days because some videos are most popular in world wide. So, viewers are interested to view those videos on YouTube (“The Secret Side of Google AdWords: Video Ads”, 2017). 
The YouTube has following chancel with total Subscribers.

ElrubiusOMG30        –           2,26,93,398
Fernanfloo30 –           1,87,70,145
HolaSoyGerman30 –           3,07,74,967
JuegaGerman30 –           1,71,12,132
Nigahiga30 –           1,90,50,419
PewDiePie30            –           5,24,78,875
Smosh30 –           2,25,49,127
VanossGaming30 –           1,97,69,859
VEGETTA77730 –           1,67,43,159
Yuya30 –           1,72,04,151

The Smart phone manufacturing company interested to makes the new advertisement on YouTube. So, manufacturing company is learn and understanding the YouTube. Because that company release the new model smart phone that called as REAL Call and company create the new advertisement for REAL Call smart phone. So, YouTube advertiser needs to create the new advertisement for Real Call smart phone. After, YouTube advertisers are needed to collect the full information on REAL Call smart phone. The advertisement includes the REAL Call smart phone specifications, selling prices and selling websites and stores information. Because, manufacturing company release that smart phone on U.S markets. It launches the smart phone on its own websites, retail stores and sprint. But, YouTube has more than channel. Each channel having new users and new subscribers on each day. The Most popular YouTube channel is PewDiePie30 because this channel has the high subscriber compared to other channels. It also has the high viewers. So, smart phone manufacturing company advertisement was put into PewDiePie30 channel. This channel needs to effective information for that product.
References 
A guide to the project management body of knowledge. (2017). Newtown Square, Pennsylvania, USA.
Heerkens, G. (2015). Project management. [Place of publication not identified]: Mcgraw-Hill Education.
Kerzner, H. (2017). Project management. [Place of publication not identified]: John Wiley & Sons.
Lock, D. Project Management.
The 6 Most Popular Types of YouTube Videos. (2017). The 6 Most Popular Types of YouTube Videos. Retrieved 28 November 2017, from https://www.laikanetwork.com/blog/the-6-most-popular-types-of-youtube-videos
The Secret Side of Google AdWords: Video Ads. (2017). Retrieved 28 November 2017, from https://blog.kissmetrics.com/google-adwords-video-ads/
WordStream, Y., & Kim, L. (2017). YouTube Advertising: How to Advertise on YouTube | WordStream. Wordstream.com. Retrieved 28 November 2017, from https://www.wordstream.com/blog/ws/2012/11/27/youtube-advertising

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