BUS7003 Implementing Strategy
Question 1Undertake a strategic audit and critically evaluate Amazon.com’s current position in the marketplace concentrating on its external operating environment and its internal core competencies. You will need to utilise relevant management models from the course materials and provide supporting evidence from a range of external sources to support your academic argument. Question 2 Critically evaluate Amazon.com and its vision, value and ethics and its capability to successfully innovate. What is the current position in respect of their corporate social responsibility initiatives and are there any further actions that might be necessary for Amazon.com to fulfill its corporate sustainability initiatives? Justify your position taken and provide supporting evidence from a range of external sources, including those of the company to support your academic argument.
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