BUS475 Business and Society
The company is famous in the market because of the top-quality coffee and skillful roasting of the coffee beans. Starbucks acquisition the coffee that has been produced and refined and which satisfies the environmental, social, economic, and quality requirements. It must be suitable and relevant for the market and the consumers.
The company sets out the long-lasting and highly profitable competitive advantage by widely distinguishing the coffee and beverages, which is dependent on the company’s ability and creation. Some famous products that Starbucks produces are Vanilla latte, Pumpkin Spice Latte, Java Chip Frappuccino, and many more. The primary services of Starbucks are totally customer-centric. Starbucks gives the best services to the customers because of which they have maximum loyal customers (Susanty & Kenny, 2015).
Premium pricing is one of the major strategies to attract premium customers. The company is also spreading the services through social media by introducing online orders through which customers can order their foods before visiting the stores and getting the food instantly without waiting in a queue. The ambiance of Starbucks gives a calm atmosphere in which customers can visit and relax from their daily busy life. Starbucks also provides a free wireless network for the customers. Their employees are properly trained so that they can provide the best service to the consumers. Starbucks is rooted globally because of which it is easy to excess to everyone whenever needed. They always make sure that the customer is happy and satisfied with their product and services. Starbuck’s incredible customer service and the investment of time and effort into pleasing the customers provides long-term benefits for the company. The ‘Premium reward cards’ of the company is very famous and beneficial for the customers. They provide comfortable chairs, beautiful ambiance, and the store is designed to keep the customers in mind.
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