Bus301 Business Capstone Project

Bus301 Business Capstone Project
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Capstone Project
Introduction

1.1 Organization background

Walmart Inc., is one of the popular American multinational retail corporations, which operates a chain of hypermarkets, grocery stores as well as discount department stores across the United States. Lack of effective wage distribution to retain company profit margin (Mendly-Zambo, Raphael, & Taman, 2021).

1.2 Evolution of the organization

Walmart is considered as the largest & most powerful retailers around the world. Since 2009, the company was able to adapt with the constant changes in external marketplace (Mendly-Zambo, Raphael, & Taman, 2021). Major changes that were implemented in this organization were leadership shuffle, new focus on their e-commerce and delivery as well as plenty of digital acquisitions.

1.3 Core functions

The core functions of this business are to retail products at a lower rates or cheaper prices that can help them to attract high customer traffic. In addition to that, the brand also focuses on wholesale market through merchandising services or products to their target market.

1.4 Enabling technologies

After the organizational change, this firm has focussed on implementing appropriate technologies or systems, which might help them to provide customized services and meet customer demand for achieving higher customer satisfaction.

1.5 Business problem

Ethical issues such as inadequate health care policies and inappropriate wage distribution policies have created a serious impact on brand reputation that can negatively influence the revenue generation even in long run.

1.6 Supporting research

Violation of business ethics has also influenced employees to file approximately 17 lawsuits against the company (Rarick et al., 2018). Ineffective health care policies and inflexible work hours are other issues highlighted in the lawsuits.

Impact Of The Problem

2.1 Organizational impact

The impact of this problem is huge as the managers witnessed massive turnover of the employees that further led to economic loss. Accusations against the company created a negative impact on their brand reputation, which can hamper the firm (Walmart) even in long run (Mendly-Zambo, Raphael, & Taman, 2021).

2.2 Key stakeholders

The key stakeholders of Walmart are investors, employees, suppliers & customers (Harrison, 2019). In addition to that, the brand implemented stakeholder management in the business for overcoming this issue and reducing the impact of legal accusations due to ethical challenges. As Walmart is a retail and wholesale company, hence the firm is highly dependent on investors and customers (Harrison, 2019). Therefore, negative brand reputation can lead to higher turnover rate.