BUS211 Strategic Managment

BUS211 Strategic Managment

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Key drivers – What are the concerning factors in the macro-environment? Explain how you identified and deduced these from your PESTEL analysis. What is the potential for industry growth in this macro-environment? Refer to your analysis in Appendix 1 Industry dynamics – explain -> where is the firm in its lifecycle and where in the industry lifecycle, competitive forces, any other industry issues? What does this tell us about the industry for the firm i.e. How attractive is the industry to do business in for the firm? Refer to your analysis in Appendix 2. Competitive environment – discuss -> who are the strategic customers, competitors, critical success factors? Explain how you found these. Refer to your analysis in Appendix 3