Bus1103 Supply Chain Management

Bus1103 Supply Chain Management

Bus1103 Supply Chain Management



1. An overview of the business that you would like to start: (explain what type of business you are planning to have and why. Also explain where you would like to run your business and why) a. Vision (prepare a vision statement for your business referring to the course material) b. Mission (prepare a mission statement for your business referring to the course material, it should reflect how you are different than others) c. Purpose (describe the purpose of your existence) d. Will you be a manufacturer/merchandiser or service provider (clearly express where you are fitting in)? e. Rationale for your belief that it will be a success (explain with variety of reasons why you think you will be successful in your business) 2. A brief marketing plan a. Description of your product/service (bring in the marketing concept while describing your product, do not just give the specifications) b. Target market and location (bring in the marketing concept and provide rationale for your choice) c. Name of business, approximate pricing, advertising and promotion and the rationale behind it 3. Competitive Analysis a. Identify the broad competition and why do you feel you will be successful?

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