BUS110 Introduction to Business
What are some of the skills needed by managers? Provide example for each skill.
Using your own words, define Herzberg’s Two Factor Theory and highlight how the Two Factor Theory answers the hierarchy of needs defined by Maslow. Differentiate between work groups and work teams with relevant examples.
How do businesses and the society benefit from marketing? Provide examples.
Also, apply “job description” and “Job specification” to any position/job in any firm you choose.
“Porsche directs all its marketing efforts toward high-income individuals who want to own high-performance vehicles. On the other hand, Ford Motor Company manufactures a variety of vehicles including Lincoln, Mercury, and Ford Trucks in order to appeal to varied tastes, needs, and desires.”
In light of the above example, identify and define using your own words the market segmentation approach followed by each Porsche and Ford Motor Company.
Explain with examples the “Statement of Cash Flows-its uses and components”.
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