BUS102 Business Communications
Think of this presentation as a marketing storyboard or a commercial using the Four Steps in a Persuasive Selling Approach listed in the document. The required PowerPoint elements include:1.Begin with an attention-getter.2.Create interest with the introduction of your product.3.Present convincing evidence of the validity of the product or idea. Create desire for the item or service.4.Close by encouraging action by telling the audience what you want us to do. For example, you can state that we should go to a website, store, etc. to purchase the product or service. You will be reading about methods of writing including this indirect, persuasive method in your Business Communication textbook. Email me with questions. I will help you with an idea if you need assistance.
This presentation requires the use of the Indirect Persuasive Approach to sell an innovative, new product or service using PowerPoint as your platform. This product or service should be something that you wish existed and not something that already exists. However, it can be a twist on something that exists. You can use your imagination as well as a prototype will not be created. After reading over the instructions, you will see that you should do the following when creating this project:
First step: Define the innovative product or service. (One that does not exist at this time.)
Second step: Determine the selling points to be included in the six to twelve slide PowerPoint presentation.
Third step: Create the PowerPoint presentation using the indirect persuasive approach. Review the page explaining direct and indirect methods of business writing and presenting.
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