BUS 302 Entrepreneurship
Topic: Analyse an entrepreneur for their characteristics and traits, opportunity recognition, and idea development compared to entrepreneurial theory.
Task Details: Analyse a current entrepreneur from one of these countries: South Korea, USA, Australia. Critical analysis and reflection on relevant entrepreneurship theories required, not just a simple presentation of the entrepreneur’s biography.
Individual assignment, report format with headings and sub-headings, 1.5 spacing to be used.
1. Cover page.
a. Please indicate your full name, student ID, class day & time, and tutor’s name
3. Background of the entrepreneur
a. Discuss the background of the entrepreneur (i.e. history, development, family and socio-cultural background) to see what developed his/her entrepreneurial passion/propensity and contributed to this person’s entrepreneurial pathway/suocess (with reflection on/application of the relevant entrepreneurship theories). Hint: stay relevant in any description to the critical analysis of your entrepreneur against entrepreneurship theory.
4. Entrepreneurial traits/characteristics
a. Discuss the characteristics/traits of the enterpreneur (with reflection on/application of the relevant entrepreneurship theories).
5. Opportunity recognition and idea development process
a. Discuss the processes of opportunity recognition and idea development reflection with reflection on/application of the relevant entrepreneurship theories).
6. Competitive advantages
a. Discuss the type of business developed and the competitive advantage(s) of the business compared to competitors in the market (to be supported with relevant facts/figures/research where possible, with reflection on/application of relevant theories).
a. Discuss future suggestions for the entrepreneur including different types of businesses or avenues (e.g. franchising, mergers, expanding/selling their business etc) he/she may take.
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