BUMGT 3739 Creativity And Innovation

BUMGT 3739 Creativity And Innovation

BUMGT 3739 Creativity and Innovation




Task: A Study of the Nature of Creativity and Innovation
For this task, students will individually research and submit a written essay focusing on the theoretical, practical (in an organisational sense), and personal implications of creativity and innovation.
Specifically, the essay will involve a blend of academic discussion, an organisational case study, and a personalised graphical poster plus narrative description, as follows:
Section 1. Innovation: Theory
Through independent research, thinking and reflection, the student will explore the academic field of creativity and innovation. This exploration will include an in-depth explanation of one or more key models or theoretical constructs that have implications for our understanding of these concepts. This section will require in-depth engagement with academic material relevant to the particular focus, and will culminate in a well-argued view that challenges the reader to think about creativity and innovation in critical ways and to stimulate thinking on the topic.
Section 2. Innovation: Practice
In this section, the student will identify a company, individual entrepreneur, government entity or social organisation that has developed an innovative way to harness a new opportunity or an innovative way to solve a problem. Using a range of company reports, third party websites and academic journal articles, discuss how the creative processes of this organisation or entrepreneur have led to this significant solution, how the idea was developed and refined, and how it was implemented. Discuss why this individual or entity obtained this result instead of other actors. Reference should be made back to the theoretical concepts and model/s put forward in section 1 above, drawing out how the theory links in explicit ways to the real-world.
Section 3. Innovation: You
This is a visual narrative about you. It may include images of skills, hobbies, fields that the student is passionate about, favourite quotes, sources of inspiration, insights into the student’s personality (i.e. personality test results), and images that depict where the student has experienced ‘flow’, i.e. this is where the creative magic happens! The poster is to be accompanied by a descriptive text that provides further detail about the meaning behind the different aspects depicted in the poster. In this section, the student should also make direct links back to the theoretical model and case study presented in Sections 1 and 2 above – i.e. what do your explorations into the theoretical and practical (organisational) domains teach you about the potential for more creativity and innovation in own life? How can you can enhance creativity and innovation in your work, study, personal pursuits etc.?

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