BSM933 International Business
Multinational Enterprises (MNEs) are increasingly under pressure when competing on global and international level. During the past few years, MNEs had to alter their strategies and operations in the global markets because of the changes in the surrounding external business environment.
By drawing on institutional theories discussed in the class (formal and informal), critically discuss what aspects of the political, economic, legal and cultural factors that MNEs need to consider when operating in a foreign market and when taking the decision to enter a new foreign market with real examples discussed in the class.
1.Assess students’ understanding on how MNEs operate on the global level.
2.Assess student’s understanding on how the external business environment can affect firms operating in the international business context.
3.Assess student’s knowledge on how political, economic, legal and social factors can have a significant impact on firms’ international operations at the global level.
High standard of critical understanding, application of key concepts and theories, acknowledging the issues that MNEs face when operating in international business context
Clear evidence of independent research supported with real-life business examples, in addition to the literature discussed in class which is used to develop own arguments in a coherent way.
Essential Reading for Coursework Task
Please note that this is not intended as an exhaustive or definitive list of readings for this piece of coursework. Instead, the articles/chapters listed below should be viewed as core or essential readings that may act as a start point as you prepare to tackle this assignment:
1.Cavusgil, S. T., Knight, G., & Riesenberger, J. (2017). International Business: The New Realities. England: Pearson Education Limited
2.Daniels, J. D., Radebaugh, L. H., & Sullivan, D. P. (2018). International Business: Environment and Operations. England: Pearson Education Limited.
3.Terino, J. (2017). Is your supply chain ready for NAFTA overhaul? Harvard Business Review.
4.Journal articles and case studies suggested weekly and discussed in the class.
You will find some relevant references on the module outline which you can use to start the project. However, you need to do your own research and look for more evidence to use for the project.
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