BSBMKG514 Implement And Monitor Marketing Activities

BSBMKG514 Implement And Monitor Marketing Activities

BSBMKG514 Implement and Monitor Marketing Activities

Task 1 

•Describe how you would effectively implement marketing activities for a product of The Aussie Toy Company Ltd. 

•Outline the specific actions required to be implemented (what, how, by who, by when) related to the marketing mix activities. You can use a table format for your responses.     

Task 2 

Describe how you would monitor each element of the marketing mix activities for Task 1. 

Task 3 

Write a brief report for the management of The Aussie Toy Company Ltd based on you your response to Tasks 1 and 2 with recommendations on effective marketing strategies and marketing mix strategies. Justify your recommendations.   

Task 4

You are required to evaluate two scenarios of the projected business performance for The Aussie Souvenir Toy Company Ltd for the next financial year as per the following table, which provides a summary of key financial statistics: 

Summary of key financial statistics (past, current and projected figures): $’000 20X3 20X4 


Current financial year 20X6 

Projected business performance (next financial year)

(Scenario 1) 20X6 

Projected business performance (next financial year)

(Scenario 2)

Sales 3800 4100 4300 4800 5000

Cost of goods sold 950 1000 1075 1200 1250 

Gross profit 2850 3100 3225 3600 3750 

Marketing expenses 114312301290 1440

Net profit 1707 1870 1935 2400 

Calculate the Net profit for 20X6 (Scenario 1)?

What is the Net profit as a percentage of Sales for 20X6 (Scenario 1)?

Calculate the marketing expenses for 20X6 (Scenarios 2)? 

What are the marketing expenses as a percentage of sales for 20X6 (Scenarios 2)?

Write a brief report for the management of the company based on your calculations and findings. 

What recommendations would you make?

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