BSBMGT617A Develop And Implement A Business Plan

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BSBMGT617A Develop And Implement A Business Plan

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BSBMGT617A Develop And Implement A Business Plan

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Course Code: BSBMGT617A
University: Empire Institute Of Education

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Country: Australia

Question:
In this assessment you need to develop a new business plan in which you need to includes a description of the business, products and services, financial, physical and human resource requirements, permit and licence requirements, marketing activity, financial indicators, productivity and performance targets for key result areas.
Answer:

Business plan for Qwin Supermarkets
Description of the business and background
Qwin supermarket is a retail business that aims at growing and expanding to all major towns in Australia. Qwin supermarket will stock all consumer products. Such products include basic household items, clothing, footwear, fruits, and vegetables. The first branch of the supermarket will be located in Melbourne and the business will later expand to other areas. The aim of the business is to offer consumers a unique customer shopping experience. The business also aims at offering customers a wide range of products all under one roof and at the most affordable prices.
Products and services 
Qwin supermarkets aim at offering customers unique products and a wide range of products. This will help to ensure that all customers get all the commodities they require conveniently. Qwin supermarket will stock the following products: fruits and vegetables, milk and milk products, packed grain food, condensed meet and meet products, cosmetics and cleaning products, clothing, and footwear and electronic consumer products.
Resource requirements
The financial resources required to implement this plan includes all the money that will be required in setting up as well as marketing and advertising the company and its products. It is estimated that advertising expenditure will total $8,500. The amount required for paying staff who will be working in the supermarket is $38,000.The other financial resources necessary for Qwin supermarket to achieve its objectives is the budget for support staff.
The physical resources required for the implementation of this business plan includes a facility where the supermarket will be located, warehouse, transportation means such as trucks and pickups, computers and money counting machines.
Qwin supermarket also requires to 12 skilled workers to work as cashiers, accountants and inventory managers. The company will also require about 10 other non-skilled labors to support the company in non-core activities of the business.
Marketing requirements
The market structure that Qwin supermarket is under is the perfect competitive market. This is where there are many sellers and buyers in the market and one of the players cannot determine the price of the products.
Qwins supermarket competitors include established retailers such as Coles supermarkets and Woolworth. There is very high level of competition in the market and there are very many other smaller firms trying to compete in this market. Price is the main basis of competition. The market segment to be served by Qwin is that of working people of Melbourne of all age levels and different social and economic background.
The marketing requirements for Qwin supermarket include the strategies that the company will use to achieve its marketing goals and objectives. The company will use the four Ps of marketing mix in order to determine the appropriate strategies suitable for becoming competitive in the market.
Product 
Qwin supermarket will offer customers a wide variety of products which are consumer oriented. The products being offered by the company include vegetables and fruits, consumer electronics, clothing, footwear, milk and milk products, meat and meat products, hygiene products, various food varieties as well as household items.
Price
The prices for Qwin products will be set depending on a combination of a variety of factors. One of these factors is cost, the prices set must be above the cost of the product. The prices of competitors are also crucial when setting the price for Qwin products.
Place
The distribution of Qwin products is direct distribution. Customers will pick products from the companies store and pay for them. The company will obtain products directly from the manufacturers.
Promotion
Qwin will carry out very aggressive promotion. This will include the use of traditional advertisement methods such as advertising in print media, broadcast media as well as in local radio stations. Qwin will also use internet advertisements by advertising its products in the website and well as paying for adverts in other websites and online magazines with high traffic levels. Social media advertisement will also be used by Qwin supermarket. Facebook and Twitter accounts of the company will be useful in ensuring that the company reaches many customers since most of the customers in the target group are youth who are the main users of social media. This method is also in line with the company objective of cost minimization.
Productivity and performance targets
Qwin supermarkets aim at optimizing the performance of all employees by leveraging their strengths and allocating specific tasks and encouraging team work. Qwin supermarket aims at making a profit of $42,000 in the first year and an increase of 11% in the five years to follow. Qwin supermarkets also aim at increasing customer base in the next five years to 230,000 regular customers.
Operating hours
Monday-Saturday   7am to 10pm
Sunday and public holidays 9am to 9Pm
Roles and responsibility chart 

Operating capital required
For the business to begin and run smoothly, Qwin Supermarket needs $250,000. The amount will be used for purchase of stock and hiring of facilities. The initial capital will also be used for recruitment of new staff for the business.
Management and organizational structure of Qwin Supermarket

Financial indicators
The indicators of financial performance for Qwin supermarket include; the profit and loss appropriation account, the balance sheet and the cash flow statements. The profit and loss account will indicate the profits or losses recorded by the company over one accounting period. The following is the budget for Qwin supermarkets;
Risk analysis for Qwin supermarket
Qwin supermarket faces a lot of risk in the environment in which it operates. One of the biggest risks for the business is the risk of business making losses. The business may make losses which may lead to reduction of capital and consistent loss making will lead to business failure. There is also a risk of losing property due to failure to back creditors. The risk of loss of property as a result of fire is also very big. Qwin Supermarkets also faces the risk of employing non-performing employees. This may result to poor customer service. The company will ensure it recruits skilled labor by sub contracting an HR company to recruit on Qwins behalf. The licenses required to carry out the supermarket business include permits from Australian Food and drug board, licenses from the local authority, and business registration documents and license from the federal government.
Communication of business plan

Who(Stakeholder)

What(Message)

When

How

Communicator

Shareholders

The organizational structure of the company and the capital structure

29/June/2017

General meeting

Company directors

Employees

Organizational structure, roles and tasks for all positions.

28/June/2017

Email

Company secretary

Suppliers

Quantities of supply and supply agreements.

4/July/2017

Meeting

General manager

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