Beverage Industry Company
Industry: Beverage Industry Company chosen: PepsiCo • Introduction Executive summary of the chosen organisation • Body: a paragraph heading for each of Adaptation, Aggregation and Arbitrage containing discussion of ideas using your research outcomes of the companie studied. • Strategies adapted • Conclusion You do not need to define the concepts. Descriptive material has negligible value and should be avoided. We are seeking analysis, discussion and recommendation, enriched by ideas found in journal articles. In business you will be expected to produce short well-argued reports. This is where you demonstrate that skill. All ideas in the report must be referenced using Harvard Referencing (in-text citations and full references at the back).
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