BBS-5-MBI Managing the principles of E Business

BBS-5-MBI Managing the principles of E Business

BBS-5-MBI Managing the principles of E Business



Assignment 2 should break down into the following sections: 1) Industry Overview (10%) Here you should basically give a quick recap/summary of your assignment 1, restating in general terms how digital transformation is impacting your industry. Try to keep this short (suggested word count: around 300 words) 2) Critical evaluation of the organisation’s of digital transformation efforts (10%) In the second section you should state what the company is doing for their digital transformation, i.e. how they are implementing new technologies, new business models, new customer engagement models and new organisational cultures and mindsets. For most companies you can find information on these efforts online, as companies are generally very aware of how they are perceived publicly and often want to assure their shareholders that they are advancing in their digital transformation efforts. After stating what the company is doing in these fields, your analysis should consist of assessing whether you think the company is doing well in comparison to others in the industry or not. You do not need to go very deep into the analysis (you may not have sufficient data to do so) but you should simply state if, from your perspective, the company’s efforts match up well with what you know now about the industry’s overall

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