Task 1

(a) Explain how a business opportunity differs from a business idea.

(b) Do you agree that it will probably take about three months for your business to start earning a profit? Why or why not? If not, how long do you expect it to take, and why?

(c) Brainstorm five creative ways for a small business with a very low budget to advertise and promote its products or services using the latest developments in communications and Internet technology.

(d) Visit Yahoo! Small Business or another provider of online storefronts. List three advantages and three disadvantages of opening a Web site for your business through such a service.

Task 2

(a) Use the following chart to describe the basics of your marketing plan section.

(b) What is the relationship between price and image? Why is it important?

(c) Name four common marketing objectives. Explain why each is important.

Task 3

(a) What sources of information can you use to develop a customer profile?

(b) List three ways you intend to provide superior customer service.

(c) Visit three businesses in your community and take notes on your experience as a shopper. Write a memo comparing the customer service at each. Include such information as the following: Were you greeted when you came in? Did anyone offer to help you? If you bought something, were you given a survey? What differentiates the best firm from the worst in terms of customer service?

Task 4

(a) What type of financing will you seek as start-up capital, and why?

(b) What challenges do start-up businesses face? Explain.

(c) Where would you locate your business, and why?

(d) Why is physical location critical for a distribution business?

(e) What is the role of demographic information in the selection of a retail-location option?

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