Basic REPORT Structure For MNG91002

Basic REPORT Structure for MNG91002
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Beginning of report:
Whilst there is no mark allocation associated
for the Executive Summary & Intro in this
assignment (ie. we had a mark allocation for
Assignment 1, to ensure students made an
effort in preparing an Executive Summary &
Intro…and doing well in that space), both are
required in Assignment 2. Please remember
that an Executive Summary is a SUMMARY of
the whole report, which includes any results.
Part A – Question 1:
Give examples of three major traits or themes
associated with the dark side of
entrepreneurship; and explain these traits
using sound academic references. Whilst not
compulsory (ie. you can talk about the traits
in broad terms), you might like to explain how
these traits are also linked to Nick Woodman,
a key actor in the case study. (10 marks)
Part A – Question 2: Present evidence from
the GoPro case study that either supports
and/or refutes Drucker’s statement? You can
choose to support or refute – it’s your choice
– but whatever stance you take, make sure it
is supported in evidence (15 marks)
Part B – Question 1: Firstly, note that large
mark allocation for Part B questions – 30
marks each. Hence, this is where you should
spend most of your time (and word length
allocation) in your paper. How did GoPro gain
a competitive advantage from their marketing
processes? Please use theoretical foundations
as the basis for your analysis ie. use
theoretical models or concepts in the unit to
support your argument (30 marks)
Part B – Question 2: The case identifies
future threats to the company’s strategy.
Give recommendations on how GoPro should
respond to this, using theoretical
foundations. Maybe SWOT? Does GoPro (as a
company) have certain strengths to overcome
the noted threats? New opportunities? etc
(30 marks)
Conclusion