B207A: Shaping Business Opportunities I

B207A: Shaping Business Opportunities I

B207A: Shaping Business Opportunities I
Question
Answered

Commercialising ideas

Commercialisation means taking an idea and then getting a product into the hands of paying customers as quickly as possible. This involves many stages, including:

Prioritise ideas

Each year at 3M, thousands of ingenious ideas and technologyapplications emerge. It is vital to prioritise these ideas and focus on those with the greatest potential for growth and profitability.

Make a prototype

Typically there will be numerous prototypes, trials and modifications.

Manufacture the product

Consistent quality for customers has to be balanced with costs, profitability and environmental concerns. Organisations like 3M are committed to continuous improvement, using sophisticated tools and techniques to reduce variation and deliver consistent results to ensure value for customers.

Market the product

This involves creating the brand identity and positioning for the product.

Generate sales

By creating the most effective channel to market. This involves distributing products through those channels that most suit the final consumer, eg placing Post-it¨ Notes with local stationers, newsagents and supermarkets.

Maintaining the momentum

While short-term success can arise from a one-off product or service, it is often just the entry ticket to a new market. Companies have to be able to repeat that first success, as there are always other firms ready to copy, catch up and overtake.

Innovation is at the heart of how 3M operates. The company has an entrepreneurial culture that encourages people’s ingenuity managed by a structured development process. During its first 100 years, 3M has received many accolades for innovation. The company is now focused on maintaining this momentum in increasingly tough markets to match its success of the last century.

Answer the following questions:

1-Discuss the main factors that make 3M an innovative organization. Which business functions have contributed to these factors?

2-Discuss the importance of the commercialization process for innovative organizations such as 3M.

3-The case describes the multi-layer films as an innovative application at 3M. Pick another innovative application or product of a different organization and discuss the reasons for the product to be innovative.

Our Essay Writing Service Features

Qualified Writers
Looming deadline? Get your paper done in 6 hours or less. Message via chat and we'll get onto it.
Anonymity
We care about the privacy of our clients and will never share your personal information with any third parties or persons.
Free Turnitin Report
A plagiarism report from Turnitin can be attached to your order to ensure your paper's originality.
Safe Payments
The further the deadline or the more pages you order, the lower the price! Affordability is in our DNA.
No Hidden Charges
We offer the lowest prices per page in the industry, with an average of $7 per page
24/7/365 Support
You can contact us any time of day and night with any questions; we'll always be happy to help you out.
$15.99 Plagiarism report
$15.99 Plagiarism report
$15.99 Plagiarism report
$15.99 Plagiarism report
$3.99 Outline
$21.99 Unlimited Revisions
Get all these features for $65.77 FREE
Do My Paper

Frequently Asked Questions About Our Essay Writing Service

Academic Paper Writing Service

Our essay writers will gladly help you with:

Essay
Business Plan
Presentation or Speech
Admission Essay
Case Study
Reflective Writing
Annotated Bibliography
Creative Writing
Report
Term Paper
Article Review
Critical Thinking / Review
Research Paper
Thesis / Dissertation
Book / Movie Review
Book Reviews
Literature Review
Research Proposal
Editing and proofreading
Other
Find Your Writer

Latest Feedback From Our Customers

Customer ID:  # 678224
Research Paper
Highly knowledgeable expert, reasonable price. Great at explaining hard concerts!
Writer: Raymond B.
08/10/2021
Customer ID: # 619634
Essay (any type)
Helped me with bear and bull markets right before my exam! Fast teacher. Would work with Grace again.
Writer: Lilian G.
08/10/2021
Customer ID: # 519731
Research Paper
If you are scanning reviews trying to find a great tutoring service, then scan no more. This service elite!
Writer: Grace P.
08/10/2021
Customer ID: #499222
Essay (any type)
This writer is great, finished very fast and the essay was perfect. Writer goes out of her way to meet your assignment needs!
Writer: Amanda B.
08/10/2021
Place an Order

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
×

Powered by essayworldwide.com

× WhatsApp Us