You are required to critically analyze the case ‘AVON’ and write a report covering the following tasks:
1. Analyze the cosmetic/beauty industry to highlight the strategic opportunities and threats facing AVON. Highlight the strengths and weaknesses of AVON.
2. Study the resources and competences of AVON and assess the competitive position of the firm
3. Assess the industry’s competitiveness using Porter’s Five Forces model and evaluate AVON’s generic strategies against the industry competitiveness
4. Discuss the strategies of growth followed by AVON to sustain its growth and profitability.
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