AUTO1025 Masters Of International Automotive Engineering

AUTO1025 Masters Of International Automotive Engineering

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AUTO1025 Masters Of International Automotive Engineering

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AUTO1025 Masters Of International Automotive Engineering

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Course Code: AUTO1025
University: Royal Melbourne Institute Of Technology is not sponsored or endorsed by this college or university

Country: Australia

Describe the Masters of International Automotive Engineering.

Detroit Bike Company is considered one of the best bicycle manufacturing companies. It averagely assembles 1935 bicycles per day making it one of the leading assemblers. They are additionally driven by the motto “Streets are best explored on two wheels”. This motto has encouraged more o customers to purchase these bicycles (KEEN, 2014). The company was started in West Detroit by a group of six very talented workers.
Supply Chain Management
Detroit Bike Company mainly focuses on technology and quality, unlike other brands whose focus is on marketing. The supply chain is closely knit and rich in precision machinery development expertise (Islam et al., 2013). In fact, West Detroit, the supply is designed in such a way that the distance between the suppliers and the OEM companies is made short. This, in turn, helps in shortening the lead times in information flow and the access to materials (Christopher, 2016). They also have a dual strategy of OEM business and brand positioning that makes them a big force in the industry.
The implication of our Company
Since our company is still a small and upcoming company, Detroit Bike Company could be a very good choice if we are looking to improve our products. It could be important for the company to know the logistics and supply chain management of Detroit. This would help the company in growing and getting closer to other suppliers and consumers, therefore, increasing the flow of products in the market.
Toyota Production System
The Toyota Production System was developed during the 20th century and has continuously been focusing on improvements to increase the efficiency and production speed of products. This system has been adopted by several businesses with the aim of improving their performances and becoming more efficient. The system is based on two concepts that include Jidoka and just-in-time. It organizes logistics and manufacturing for automobile industries including how to interact with customers and suppliers.
This system has several goals that include the elimination of wastes and inconsistencies. Some of the ways that TPS ensure that they eliminate wastes include; eliminating the waste of transportation, waste of time on hand, waste of underutilized workers, waste of movement, and the waste of overproduction which takes the largest proportion. TPS also has some underlying principles that guide its operation. These principles include respect for people, continuous improvements, long-term philosophy, consistency in solving root problems, and following the right processes to produce the right results.
The implication of our Company
Our company being a young company at the moment would draw a lot of ideas from TPS to aid in its improvement. Some of the principles that guide TPS can form a basis for the growth and development of any company. Just like TPS, our focus should be on the long-term even if it means sacrificing our short-term financial goals.
Mass Customization
Mass customization can be described as a process of delivering modified goods and services to satisfy the specific needs of a particular customer. It combines the personalization of products that are custom made and the flexibility with the low unit costs that are characteristics of mass production (Tseng & Hu, 2014). Products of mass customization may also be referred to as built to order.
Mass Customization at Detroit Bike Company
This technique allows the customer to customize certain features of the bicycles produced by Detroit Bike Company while at the same time keeping the costs closer to that of products that are produced in masses. As a result, the customers get the chance to combine different options thus creating a semi-custom final product. This company recognizes the need to provide outstanding services to the customer and thus they have invented new procedures to meet the requests of every customer. It uses four approaches to customization that include the following; transparent, collaborative, adaptive, and cosmetic approaches.
The Implications of our Company
Our company, with the desire to reach more customers can aim to apply the above mentioned customization approaches. Through the collaborative approach, the company can conduct dialogues with the customers to understand their needs. The product offered should be standard but also adaptive to allow for customization (Tseng & Hu, 2014). But being an upcoming company, it may still be a challenge to adapt a cosmetic approach as it may not be possible to provide a standard product differently to various customers.
Manufacturing Simulation Software
Simulation is a very powerful technique that helps in the analysis of manufacturing systems, evaluation of the impacts of system changes and informed decision making. The decisions that deal with the optimization, development, and reorganization are influenced by several factors that are in most cases very costly. In most cases, decisions are made based on experience and intuition and sometimes these approaches are way too risky (Mourtzis, Doukas & Bernidaki, 2014). Manufacturing Simulation Software, therefore, allows companies to model specific processes and strategies for purposes of effective analysis and the provision of an efficient way of reducing the costs associated with testing in the real world.
Manufacturing Simulation Software
This software uses an interactive yet animated model to duplicate the operations of an existing production system. Companies such as Detroit Bike Company use simulation to analyze the efficiency of systems of manufacturing and safely test changes in the processes of manufacturing thus improving the throughput and profitability. This simulation process has been found to be more accurate when compared to the traditional processes such as spreadsheets.
The Implications of our Company
This technique is very expensive and can be very demanding in terms of financial requirements for a company that is just starting up. It may, therefore, be wise to channel the finds that may be required to set up manufacturing simulation software in other areas such as production. In the long run, however, it could be a welcoming development to ensure that the manufacturing process is effective and efficient.
Lean Manufacturing
Lean manufacturing is an approach used to minimize or eliminate wastes from the process of manufacturing. This process at the same time focusses on maximizing the productivity of manufacturing companies. This approach is based on the Toyota Production Systems and is also used by a host of other companies (Bhamu & Singh Sangwan, 2014). It is based on several principles that include continuous improvement among other principles. Some of the benefits of lean manufacturing include improved product quality and a reduced cost of operation.
Lean Manufacturing
Companies such as Detroit Bike Company along with the Toyota Productions Systems apply this approach of production to improve on productivity by eliminating unnecessary wastes. These companies identify values from the perspective of a customer. They understand well them despite the fact that they create the values; these values are defined by the customers (Panizzolo, Garengo, Sharma & Gore, 2012). Additionally, the companies map the value stream by analyzing and recording the flow of information and other materials that may be required to specifically produce certain products. They also pursue perfection by focusing on continual process development.
The Implications of our Company
It could be important for our company to apply this approach to lean manufacturing as waste is the last thing that we would want to experience. Elimination of wastes would be important in ensuring that the production costs are reduced while at the same time ensuring that productivity is maximized. This in turn aids in the growth of the company.
Bhamu, J., & Singh Sangwan, K. (2014). Lean manufacturing: literature review and research issues. International Journal of Operations & Production Management, 34(7), 876-940.
Christopher, M. (2016). Logistics & supply chain management. Pearson UK.
Islam, D. M. Z., Meier, J. F., Aditjandra, P. T., Zunder, T. H., & Pace, G. (2013). Logistics and supply chain management. Research in Transportation Economics, 41(1), 3-16.
KEEN, P. B. J. (2014). Detroit. delta, 69.
Mourtzis, D., Doukas, M., & Bernidaki, D. (2014). Simulation in manufacturing: Review and challenges. Procedia CIRP, 25, 213-229.
Panizzolo, R., Garengo, P., Sharma, M. K., & Gore, A. (2012). Lean manufacturing in developing countries: evidence from Indian SMEs. Production Planning & Control, 23(10-11), 769-788.
Tseng, M. M., & Hu, S. J. (2014). Mass customization. In CIRP encyclopedia of production engineering (pp. 836-843). Springer, Berlin, Heidelberg.

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