please read the case and the power points and answer the questions below: Case Questions 1. Perform an industry analysis of the smart-phone industry. Do you believe Apple was effective in neutralizing the threats and capitalizing on the opportunities posed by the forces in the smart-phone industry? If yes, explain how. If not, explain why not. 2. What type of business strategy did Apple pursue for its iPhone business? Identify the scope of this strategy and the kind of competitive advantage it sought. What value chain activities did Apple use to achieve this competitive advantage? Were these activities tailored to deliver the competitive advantage that Apple sought? If yes, explain how. If not, make appropriate recommendations. Do you believe Apple’s business strategy for the iPhone delivered a sustainable competitive advantage? Explain why or why not. Remember that the purpose of a case assignment is to help me assess whether you have understood the concepts and techniques covered in this course and are able to apply them to real business situations. Make sure that your answers are based on the application of appropriate theoretical concepts and techniques discussed in class rather than on a gut-feeling that you might have.
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