An Entrepreneurial Business Proposal

An Entrepreneurial Business Proposal

Question

Answered

Clear and evidence based analysis of the industry • Clear and meaningful competitor analysis – including how the product/service better meets customer needs than available alternatives Clearly identified and quantified where possible – supported with evidence • Are suitable segmentation terms used? • Are the primary needs/benefits identified? Clearly explains the product / service in sufficient detail? Is brand and packaging clearly described (if relevant)? • Are ideas original and do they provide a suitable solution to the need identified? • Are promotion, delivery and pricing clearly explained in sufficient detail? Are they logical for the solution, the target market and the funds available?