American Psychological Association (APA)

American Psychological Association (APA)
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On successful completion of this unit, you will be able to:
1.    formulate problems in business studies into a concise and precise research question;
2 develop and employ ethical practices that consider social, cultural and legal responsibilities of researchers and the research process;
3 critically evaluate published academic research, identify secondary data sources, and review extant literature, to develop a theoretical framework for a business problem or opportunity;
4 choose and apply the appropriate research strategies (qualitative and/or quantitative) and techniques to best address the research problem;
5 demonstrate the application of data analysis techniques and measurement concepts; and
6 prepare and communicate a comprehensive research proposal.