Amazon, Google, Wikipedia, Linux
Unit 4 Read Chapter 11 to 14 in the Niven’s book (not including chapter13). In this final paper you should work in one (1) predefined company, selected from the list provided below: Group 1 (pre): Coca Cola, P&G, Univeler, Sony, General, Electric, Mc Donald’s, Ford, Toyota, FedEx, UPS, Phillip Morris Group 2 (during g): Microsoft, Apple, Sun, Microsystems, Novell, Intel, Cisco Systems, Unisys, IBM, HP, Nokia, Kodak Group 3 (post): Amazon, Google, Wikipedia, Linux, Twitter, Facebook, Threadless, Firefox, Ohmynews, Salesforce, Yahoo I expect you to comfortably manage ideas covered in the book and papers selected, applying all of them to analyze this specific organization. As a way of reference, you should be able to answer questions like the followings: what is the strategy of the company? Is it coherent? Is it doable in every market? Is it sustainable along time? What are the key success factors of the company? Is the business model aligned with the strategic formulation? Are the product portfolio and the price strategy a clear consequence of the defined strategy? In order to work on this paper, you should do some research on the web to get the needed information. , don’t limit the sources of data to corporate and official web sites, since the web has plenty of valuable resources. Your paper should look like the recommendation of a specialized consultant in strategic management, supporting accurate data and definitions from the company with the theoretical framework settled by the texts and authors studied. This is the task. For this final assignment use no more than 2000 words, excluding titles, footnotes, charts, tables and annexes. I will not receive papers exceeding this limit. Be sure to have at least 2 peer-reviewed sources for your major points.
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