Advertising Consumer Management
Identifying research which indicated that online reviews are becoming more important than company advertising to many consumers – Using this as your claim or your position on the question (you will need to develop this into a claim or topic sentence). The report could then discuss any of the following as your scope/focus/theme:
Does your claim apply to (you should only choose 1)
Different product categories e.g cars, holiday, restaurants, baby products, grocery shops, grocery items, education, clothing, computers or other electronics ( or any other product category you would like to discuss).
Different genders – male/female
The Business to Business market and the consumer market (in overall terms)
Geographic consumers – city based customers/ rural based customers
Comparing and contrasting what different research says about the overall topic – you will need to explain what the different research says about the topic (benefits and drawbacks) and draw some specific conclusions about what your analysis of the research means for either business in general or for different types of business (small business against large corporations) or businesses in different product categories.
Assume that you have been asked by a single new business (any sort of like) to make recommendations on how to maximize their new customer growth – you need to review the benefits and drawback s of both company advertisement and online reviews for this type of business and make some specific recommendations.
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