ACSK4001 Academic Skills Portfolio

ACSK4001 Academic Skills Portfolio

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ACSK4001 Academic Skills Portfolio

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ACSK4001 Academic Skills Portfolio

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Course Code: ACSK4001
University: Greenwich School Of Management

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Country: United Kingdom

Questions:
1.Show evidence of understanding core components of academic literacy/skills.2.Apply critical thought to a range of tasks, and do so with a minimum of external guidance in particular situations.3.Reflect, analyse and discuss strengths, weaknesses, and opportunities personally and academically. 
Answer:
Introduction
The Brexit phenomenon took place on 23rd June, 2016 where around 51% of the British citizens were voted against the association of Great Britain in the European Union (Mittelhaus 2017). It can be argued that there are economic, political and the sovereign issues that are coupled with the leave form European Union. In response to that the country has faced sever challenges and opportunities as well. In this regard, the role of this report is to figure out the impact of the Brexit referendum on the attendance of international events in UK. In addition to this, the report also encompasses the erstwhile scenario of the attendance in international events and the current situation in order to compare and evaluate the impact of Brexit referendum on the UK event attendance.
Discussion
Event industry in Britain
It can be argued that the event industry in Britain generates £39.1 billion to the UK economy. In this regard, presently there are two important segments such as conferences and meetings that yielded £19.9 million in 2014 (Friedman 2016). Moreover, there are 35% of the international visitors to attend meetings and events each year. On the basis of this understanding, it can be seen that the UK economy is very much relied on the events industries. There are different kinds of events prevalent in the UK industry such as the corporate events and meetings, music festivals, sports events and other cultural events. According to Giulianotti et al. (2015) the UK music festivals had witnessed a 71% increase in the attendance both domestic and international audiences in the year between 2003 and 2007. Besides this, in the words of Chan (2017) it was advocated that the London Olympic 2012 represented the largest and expensive sports event where international visitors had gathered in a large number.
International visitors after the Brexit
Negative
However, in course of discussion it is important to study the impact of the Brexit on the event industries in UK. It can be argued that due to the political and economic instability caused by the Brexit referendum a huge impact has been casted over the events in terms of the number and attendance. As far as the International Air Transport Association (IATA) is concerned, the survey forecasts a decrease of the UK air travel by 3 to 5 % internationally due to the reduction in the number of attendees in the UK events (Friedman 2016). As a matter of fact, the Brexit referendum posed a serious threat to the UK music festival events as most of the international festival goers and music bands are reluctant to attend the UK events. An annual survey on the UK event industry opined that the summer music festivals have been curtailed sharply due to the cancellation of 57 UK music events. In this regard, the visa issues are projected as a grave problem for the international visitors. According to Milt (2016) more than 1000 European bands are not willing to perform in the UK music fests because of their concern over the visa and carnets. Moreover, imposing taxes in a high rate drives the attendees to lost interests in visiting UK events frequently.
Positive 
As far as the positive and beneficial impact of Brexit on the event industry in UK is concerned it can be argued that despite of having some limitations and disadvantages of the Brexit the UK event industry still has a better prospect in order to develop and expand their business. The event management agencies in domestic and abroad put positive approach on the UK event industry. According to the International Live Events Association (ILEA) is can be argued that innovation and unique approach are the key aspects to attract more visitors (Giulianotti et al. 2015). Therefore, it will not be a problem to refurbish the UK event industry. In addition to this, it is important to understand the strong foundation of the UK event industries. As far as the UK literature festivals are concerned, there are 365 literature festivals organises every year that is higher than the EU figures (Bannerman 2018). Furthermore, attendance in the UK events is increasing in a rapid manner after the event of the Brexit. For an instance, the number of people attending the live music concert in UK increased by 12% in the 2016 in compare to the 2015 report of only 11%. As per the report of event attendance in 2016 there are 30.9 million in the total audience attending live concerts, 3.9 million in festivals and 18.4 million local residents in the local music events (Milt 2016). According to the Deloitte Sport Business report on 2017 UK Sports events it can be seen that there are 74.5 million paid attendances in the professional sports events. Football events are the most promising events in this regard (Deloitte United Kingdom 2017). As per the survey, there are 47.6 million paid attendants in 2017 reflected a growth of 5% in compare to the statistics of 2016.
Conclusion
Based on this understanding, it can be argued that there are some subtle impacts on the attendances in the UK events due to the influence of the Brexit event in 2016. The event industry has faced severe challenges from the international arena in order to organise events and festivals. A proper planning and innovative stragies in order to attract more international visitors can be an effective measure to revive the UK event industry. At the same time it is also important for the government to take adequate steps such as reducing the foreign exchange and ticket price will be beneficial for the UK event industry. However, there is a sharp growth in the visitors and attendees in international sport and music events. The expected growth has been reduced to some extent but it will be unjustified to project this decrease in expected growth as an end of the UK event industry. As a matter of fact, the event industry still able to continue its growth and is expected to increase the rate in the near future. 
Reference
Bannerman, C., 2018. Long read: freedom of movement: what Brexit means for dance. LSE Brexit.
Chan, T.W., Henderson, M., Sironi, M. and Kawalerowicz, J., 2017. Understanding the Social and Cultural Bases of Brexit.
Deloitte United Kingdom., 2017. Almost 75m tickets sold for UK sports events in 2017. [online] Available at: https://www2.deloitte.com/uk/en/pages/press-releases/articles/almost-75m-tickets-sold-for-uk-sports-events-in-2017.html [Accessed 11 Aug. 2018].
Friedman G., 2016. 3 Reasons Brits Voted For Brexit. [online] Available at: https://www.forbes.com/sites/johnmauldin/2016/07/05/3-reasons-brits-voted-for-brexit/#316498b41f9d [Accessed 11Aug. 2018].
Giulianotti, R., Armstrong, G., Hales, G. and Hobbs, D., 2015. Sport mega-events and public opposition: A sociological study of the London 2012 Olympics. Journal of Sport and Social Issues, 39(2), pp.99-119.
Milt D. J., 2016. Brexit means discord for UK music festivals. [Online] Available at: https://www.parcelhero.com/content/downloads/pdfs/brexit-festivals/festivalbrexitreport.pdf [Accessed 11 Ausg. 2018]
Mittelhaus, M., 2017. BREXIT AND THE ARTS-AUGMENTING BARRIERS OR BRIDGING DIVIDES?.

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