4IM510 Understanding The Global Business Environment

4IM510 Understanding The Global Business Environment

4IM510 Understanding the Global Business Environment


A.The Value Chain and Business Functions

In this part of the assessment, you are to complete two short written activities designed to test your appreciation and understanding of some key business functions. Using the templates set out on the following pages, use a range of appropriate academic underpinning to explore and examine the purpose and value of some key business functions. You will be able to choose which business functions you want to examine (for example, you might choose Operations Management, Marketing, or Human Resources Management).  You can choose any element of the Value Chain (Porter 1985), whether Primary or Support function/activity.

Note: While choosing a function and business (organisation) for each of the two parts under section A, please make sure that your answer is not regarding the same function, as well as not of the same industrial sector. 

B Personal Learning

As per the template below, you are to reflect on your overall personal and / or professional learning during the module.

This self-reflection is looking at your overall learning and how you have developed beyond individual events or activities. This is about the bigger picture and your learning and understanding as a business professional.

Instruction 1: In outline the key learning and personal development that you have gained during the UGBE module. This needs to include key learning from undertaking the Business Simulation (must provide three (3) screenshots from the Business Simulation accompanied with discussion), together with other areas of your choice. For example, working with personal tutors, your peer group or the subject teaching. From this reflection outline future personal development you will need to further enhance your business acumen and business etiquette.  

Instruction 2:  You must use at least two (2) and not more than three (3) appropriate academic references to underpin your work – to be listed at the end of this section and referenced appropriately within the text (Harvard style).

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